Different belongs

REBRANDING OF “FOREIGNER”
AS A POSITIVE AND
ASPIRATIONAL FIGURE.

 
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Wear Our T-Shirts 

Our t-shirts were carefully screen-printed in London. Because Foreigner means quality, they are Stanley & Stella, ethically manufactured premium pure cotton t-shirts. Made by a foreigner, wear with pride.

What is
Føreïgñer?

Historically, the word “foreigner” has had a negative connotation. The foreigner is an alien, an outsider, an outlander, an outcast. Immigrant-bashing rhetoric has entered the public debate and its claims are often met with soft counter-arguments and weak answers.

We want to debunk this stigma by giving foreigners a voice. 

To do so we will start an online magazine, “Foreigner”, which will document stories of entrepreneurship and challenges, inspiration and creativity, alternative takes and cultural diversity, to give an honest representation of what being a foreigner is really about.

Føreïgñer has no political agenda, which is why our visual identity is strictly black and white.

 

Purpose

Føreïgñer is an attempt to rebalance the battle of symbols and ideas. We want to re-establish the image of the foreigner as the quintessence of innovation. We want to create a banner that any person who sometimes feels like a foreigner in the place she lives can wear and wave with pride.

 

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